02 / AI Sales

An outreach engine that runs itself

LinkedIn DMs and cold email, orchestrated end-to-end with shared prospect context. We build it, train it, run it.

What we deliver

Coordinated channels, tailored to your offer

Every sales engine we build is custom: your ICP, your value proposition, your tone, your CRM model. Agents share context across LinkedIn and email so the same prospect never gets two cold pitches, and if they reply on one channel the others pause automatically. No one feels spammed because no one is treated like a number.

The output is what your best human SDR would write — at machine cadence, around the clock, in 19 countries.

  • Hyper-personalized LinkedIn outreach at scale
  • Warm-rotated cold email from dedicated sending infrastructure
  • Two-way CRM sync (HubSpot, Pipedrive, Salesforce, Close)
  • AI-handled objection responses, qualification and follow-ups
  • Calendar handshake and auto-prepared call briefs for your AEs
  • One dashboard with every prospect, message, reply and meeting
  • ICP definition refined against your closed-won data
  • Custom list build matched to your real buyer profile
  • Multi-step sequences that share state across channels
  • Reply classification: real interest, objection, referral, soft no, hard no
  • Auto-prep brief delivered to the AE before every booked call
How it runs

From cold to booked, with humans only at the conversation

We define your ICP from your closed-won and lost data, build the lists, write the sequences in your tone, run them, and qualify every reply. You step in only when a real conversation is ready — no chasing, no manual follow-ups, no CRM admin.

Performance flows back into the system every week. Sequences that book calls get scaled, sequences that don't get rewritten. The engine gets sharper about your specific market month after month.

Built around your business

Nothing here is templated

Most outbound tools ship the same sequences for everyone, then wonder why reply rates collapse. We do the opposite. Every engine is built from scratch around your ICP, your offer, your category and your tone. The agents that prospect for a recruiting firm look nothing like the ones working for a vertical SaaS — different hooks, different cadences, different qualifiers.

That custom build takes longer than spinning up a Smartlead campaign. The trade is intentional: tailored outreach gets meetings; templated outreach gets unsubscribes.

  • ICP defined from your closed-won analysis, not generic firmographics
  • Messaging built from your customer interviews and sales call transcripts
  • Custom guardrails: things you'll never say, claims you can't make, tone that's off-limits
  • Sequence logic tuned to your sales cycle, not a one-size cadence
  • CRM integration matched to your existing pipeline stages and fields
Who it's for

A good fit if

  • You sell B2B with an average contract value above €2,000
  • You have a defined ICP — or you're ready to define one with us
  • Your sales motion includes outbound, not just inbound
  • You have AEs (or a founder) who can run discovery and close once we book the call
  • You want a system you own, not another SaaS dashboard you rent
Who it's not for

Not the right fit if

  • You sell low-ACV, transactional product (under ~€500 ARR)
  • You have no idea who your ideal customer is
  • You expect us to also close the deals — we book calls, you sell
  • You're allergic to operating in Slack or sharing CRM access
  • You want a €500/month tool, not an agency engagement
A typical first 90 days

From kickoff to compounding pipeline

  • Week 1 — ICP and offer. We pull your closed-won data, interview your AEs, refine ICP, finalize positioning.
  • Week 2 — List build and sequence drafts. First lists assembled. Sequences drafted in your tone for your review.
  • Week 3 — Infrastructure ready. Sending domains warmed, LinkedIn accounts configured, CRM integration live.
  • Week 4 — Live sending. First sequences go out. First replies hit your inbox. First calls get booked.
  • Weeks 5-8 — Optimization loop. First wave of A/B results. Winning angles scaled. Underperforming sequences rewritten.
  • Weeks 9-12 — Compounding phase. Reply rates climb. The system has enough data on your buyer to iterate without prompting.
Frequently asked

Things buyers ask before signing

Won't this make us look spammy?

Only if it's done badly. Our agents are trained on your specific ICP and your tone — every message is personalized to a real signal in the prospect's profile or company. We send fewer messages than typical SDR tools, with much higher reply rates. If a prospect tells us they're not interested, they're never contacted again. Tailored outreach doesn't feel like spam.

How is this different from hiring an SDR?

An SDR sends 50-80 personalized touches a day, takes weeks to ramp, and quits in 14 months. Our agents send hyper-personalized messages 24/7, ramp in two weeks, never churn, and learn from every reply. The cost per booked call is typically 60-80% lower. The trade-off: you keep human discovery and closing — we don't replace your AEs, only the cold-outreach motion.

Which CRMs and outreach platforms do you integrate with?

Two-way sync with HubSpot, Pipedrive, Salesforce and Close out of the box. We integrate with most outreach platforms (Smartlead, Instantly, Apollo, Lemlist, HeyReach) or we run our own stack if you prefer. The setup is custom to your existing toolchain — we don't force you to migrate.

What about email deliverability and LinkedIn account safety?

We run dedicated warmed-up sending infrastructure with custom domains for cold email — your main domain is never put at risk. On LinkedIn, we operate within platform-safe limits per account (no scraping bots, no aggressive automation that gets accounts banned). Account safety is non-negotiable; we'd rather send fewer messages than burn a sender.

What does it cost?

Engagements are scoped to your ICP size, target volume and number of channels. Most clients run between €4,500 and €9,000 per month. Our 90-day AI Sales Pilot is a fixed-scope engagement with a clear deliverable; we share exact pricing on the first call once we understand your goals.

How fast can we be sending?

ICP definition and list build in week 1. First sequences drafted and approved in week 2. Live sending by day 14-21 depending on email warm-up requirements. Most clients see their first booked calls inside the first 30 days.

Pairs well with

Other things our agents run

Ready to see what we'd build for you?

Take the 2-minute AI test. We'll send back a tailored plan within 24 hours.